Video: What are the requirements for In-stream

Specific rules for all in-stream video campaigns

If you are using VAST Link—the skip button parameter must be set from 5 to 30 seconds. Otherwise your advertisement won't be accepted.

Start an Impression event should occur at the time the video starts.

The video quality needs to be high enough to be easily viewable to all site visitors.

The video content must match the product you are selling after viewers click the link.

VPAID is allowed only with additional approval (you need to contact Live Support manager or your personal manager for more details).

You must own full copyright or be officially authorised to use all materials featured in the video (proof may be required).

Our service reserves the right to decline video campaigns at any time if deemed unsuitable for the network or our publishers requirements.

Technical requirements for video ads

  • Type: MPEG-4 video (video/mp4)
  • Video Codec: H.264
  • Audio Codec: MPEG-4 AAC
  • Video File Size: up to 15MB.
  • Maximum Duration: Minimum 15 seconds, no limitation on maximum duration but consider the file size limitation above.
  • Tip: We recommend you to make a video of 20 to 30 seconds.
  • Bitrate requirements:

Table bitrate

The difference between types

Video: it's a video that you upload manually on our server.

VAST wrapper with video: it's a VAST tag without player replacing.

VAST wrapper with VPAID: it's a VAST tag, which provides a framework for embedding in-stream video ads.

Motion banner: this is a new advertising format that allows you to interact with an audience that was previously available only to advertisers using the classic Pre-roll (a short commercial before watching the video). Motion banner is an animated banner that will be displayed before the video, without the ability to close it for a while (minimum skip time is 5 seconds or more). You can also add a brief description of the product, call-to-action, to this banner.

A Pre-roll ad is a video advertisement that automatically plays directly before a featured video, on both mobile and desktop. Pre-roll is shown on the embedded video in the publisher's websites.

If a publisher uses a third-party video player on his website in which video ads are launched, this is called Embedded pre-roll.

Technical writer
James Sullivan
Technical writer
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