Campaigns: How to create TMA campaigns
Overview
Step 1. Go to Create campaign → Telegram Mini App.
Step 2. Scroll down to Ad selection. Select an existing ad or create a new one:
Step 3. Scroll to Categories and switch on Mainstream.
Step 4. If needed, scroll to adjust:
Main and Other parameters to set your targeting
Limits section to manage your campaign limits.
Step 5. Click on Create campaign.
By following these steps, you’ll set up your ad campaign for Telegram Mini Apps.
Creation Guide
Step 1
Go to Create campaign → Telegram Mini App:
Click on Rewarded Ads to create a campaign for a Rewarded Video or Post. For a Banner—click on Banner. For an Interstitial / In-Page ad, click on Tg-In-page:
ℹ️ Campaign name. Name your TMA campaign as you like. This name will only be viewed within our service to help you differentiate one campaign from another.
A section you can pass through
Pricing. TMA campaigns use a CPM model exclusively. And you can keep the Recommended Price as is—it's automatically adjusted on a regular basis to ensure your campaign receives sufficient traffic.
Step 2
Scroll down to Ad selection. Select an existing ad or create a new one:
When creating a new campaign for Rewarded ad, you have the option to choose between Rewarded Post and Video:
For more details on how to create a TMA ad and what you'll need, check out:
- Rewarded: How to create TMA Rewarded ads →
- Banner: How to create TMA Banner ads →
- Interstitial: How to create TMA Interstitial ads? →
Step 3
Scroll to Categories and switch on Mainstream.
TMA ads are designed to work with the Mainstream category. To ensure your campaign runs smoothly, please turn the toggle on.
Sections you can pass through
Sources: All sources are automatically selected, so you can move on without making any adjustments here.
Spots: Whitelisting/Blacklisting. You can choose spots later, if needed, in collaboration with your account manager during campaign optimization.
Step 4
If needed, scroll to adjust the following sections:
— To set targeting: Main and Other parameters
You can select countries, languages, and other parameters. These choices are optional and might decrease the amount of traffic you receive.
— To set limits: Limits section
You can set limits based on either Money or Impressions. For Rewarded Ads, we recommend starting with a daily limit of $30–50 and increasing it gradually as your campaign optimizes.
For banner ads, we recommend starting with a daily limit of $10–20.
Step 5
Click on Create campaign.
