Dual Postbacks: Tracking several conversions in one campaign
Overview
Step 1. Find your Postback URL.
Step 2. Add a conversion_id.
Step 3. Send conversion events.
Step 4. Track results in your OnClickA Statistics.
Guide
Dual Postback means tracking two or more different conversions in the same campaign. That way, you can follow a user’s journey step by step, not just the final event. For example:
· Newsletter sign-up,
· Account creation,
· First purchase.
Step 1. Find your Postback URL
Go to your OnClickA dashboard → Tracking:
Conversion tracking:
Step 2. Add a conversion_id
To track several conversions in one campaign, extend your URL with a &conversion_id parameter.
1. Take your Postback URL.
2. Add &conversion_id=1 at the end.
3. Duplicate the URL for each new event, updating the number each time:
- &conversion_id=2,
- &conversion_id=3,
etc.
The conversion_id parameter tells OnClickA which event the Postback represents.
Step 3. Send conversion events
Your system should send an HTTP GET request to the correct Postback URL whenever a tracked event occurs. For example, conversion_id=1 is for Newsletter sign-up, conversion_id=2 is for Account creation, and conversion_id=3 is for the First purchase. This way, you can monitor how many users pass through each stage of your funnel.
Required parameters
· token, unique for each user;
· click_id.
Other parameters may also be added depending on your setup.
Step 4. Track results
Once live, all your dual or several postbacks will be reflected in the campaign statistics.
Go to Statistics → Choose any tab except Dates, Hours, or Campaigns. Let’s go to the Browsers tab as an example:
Dates, Hours, and Campaigns statistics tabs for Dual Postbacks (or several postbacks) are coming soon.
Graphic and table view
View either the graphic or table format to see your conversion stats. To view the table format, scroll down:
Here, you can see how several conversions appear under one browser. For Opera, the total conversions of 580 include:
· 450 for &conversion_id=1,
· 90 for &conversion_id=2,
· 40 for &conversion_id=3.
