The past month has been busy at OnClickA. We’ve rolled out not one, but five new features designed to give you more control, smarter targeting, and cleaner results. If you missed any of them, now is the time to catch up and take advantage — each update is a chance to rethink your strategy and push ROI higher.
Here’s what’s new — and why it matters for your campaigns:
1. First-Click / View Popunder Targeting
Popunders are all about timing — and now you control it. With First-Click / View targeting, you can decide exactly when your ad appears: on the very first impression, later in the session, or even set your own custom range. This means you can capture attention at the peak moment, run A/B tests across timings, and double down on the strategies that deliver the best engagement and conversions.
👉 Full article
Contact your manager to enable the feature.
2. Dual Postbacks
With Dual Postbacks, you can finally track multiple stages in real time — from sign-up to deposit, from free trial to subscription, or any other steps that matter to your business. The payoff is real clarity: you’ll see where users convert, which steps need work, and where your budget makes the most impact.
👉 Read more
Contact your manager to enable the feature.
Enable Dual Postbacks
3. Upgraded Anti-Fraud System
Our anti-fraud system recently got an upgrade: more signals are checked, filters adapt to your vertical, and reporting is sharper than ever. Think of it as moving from HD to 4K — now you get a clearer picture of where your budget goes, and the confidence to grow without second-guessing data.
👉 See the update
Connect the upgraded anti-fraud
4. Search Traffic Targeting
With Search Traffic Targeting, you reach users who land on a page directly from search engines — people who are actively looking for a solution, product, or service. This gives you an entirely new traffic segment with clear intent, which you can treat separately in your strategy. Test it, compare performance, and use it as a new lever for ROI growth.
👉 Details here
Try Search Traffic today
5. Smart Audience Retargeting
Conversions aren’t the end of the story — they’re the beginning. Smart Audience Retargeting lets you choose what happens after a user converts. Exclude them to focus budget on new leads, or retarget them with upsells, promotions, and fresh offers. It’s precision control over your most valuable audience, helping you stop waste while creating opportunities for more revenue.
👉 Learn more
Activate Smart Retargeting
Final thoughts
Five updates = five new ways to improve your strategy. Whether you want to capture attention earlier, understand your funnel better, filter traffic smarter, tap into search intent, or control what happens after a conversion — we’ve got you covered.
Many advertisers are already testing these features with great results. Enable them in your account, see how they change performance, and stay tuned for our next updates.
