New feature for InPage - Smart Retargeting.
Managing users after a conversion has always been tricky: keep showing them the same ad and you waste budget, ignore them and you miss opportunities. With Smart Retargeting in OnClickA, you can now decide exactly what happens next.
The feature is only available for In-Page campaigns with postbacks enabled.
Here’s what this feature lets you do:
- Exclude converters. Keep your ads focused on new audiences by blacklisting users who already completed the action.
- Retarget converters. Use a whitelist to launch separate campaigns with upsells, promotions, or fresh offers designed for those who already engaged.
Tip:if you apply a whitelist, avoid stacking other targeting filters like GEO, device, or browser. The list is already narrow, and additional conditions can cut traffic down to zero.
Why does this matter?
Because converters are your most valuable audience. Smart Audience Retargeting helps you treat them as such — not by repeating the same message, but by giving you control over whether to stop spending on them or build new campaigns tailored to them.
The feature is already live in your dashboard. Try it today and build a more efficient strategy around your conversions.
