We’ve expanded the toolkit in OnClickA with a brand-new option: Search Traffic Targeting. This feature opens the door to one of the most valuable audience segments online — people who land on a site right after using a search engine.
What makes this targeting valuable
Instead of spreading budgets evenly across broad traffic pools, you can now dedicate part of your spend to users who arrive with intent. That means:
- Motivated clicks — visitors are already looking for a solution or product.
- Higher performance — intent-driven users often convert faster.
- Clear segmentation — measure results from search traffic separately and fine-tune your campaigns.
- Efficient scaling — focus spend on audiences that show stronger engagement.
When to use it
This targeting type can benefit almost any campaign, since it focuses on users with intent. It proves especially effective in verticals where timing matters — such as utilities, VPNs, finance, or dating. In all of these cases, users who are already searching for a solution are far more likely to interact with your Popunder right away.
How to set it up
Setup is straightforward: go to the Traffic type section in your campaign settings and select Search Traffic. From there, the system will automatically direct your Popunders to users arriving from search engines.
Try it in your next campaign
Enable Search Traffic and explore how intent-based audiences can add a new layer of performance to your campaigns.
