Ever catch yourself reading an article, only to notice a silent mini-video rolling at the bottom corner, politely waving for attention? Or maybe you’ve hit “Play” on a how-to clip and sat through a five-second video about a new gadget before the main video starts. Those quick, in-context clips are exactly how thousands of publishers are squeezing lots of extra dollars out of everyday traffic—without filling the page with lots of flashing banners. Below is a friendly rundown of how OnClickA’s video ads can quietly (but noticeably) lift your revenue, plus a few tips so you don’t accidentally turn your homepage into Times Square.
Why Were Talking About Video Ads
1. Higher bids, higher earnings.
Video ads often bring in 2–3 times more revenue than regular banners. Brand advertisers are shifting budgets toward video, and that shows up in CPMs, especially for formats with high viewability.
2. Better visibility = better results.
A video that stays in view for just a few seconds tends to outperform static ads. Formats like sliders and out-stream players regularly hit 80–90% viewability, which means more completed views—and more payouts.
3. More time on site.
Pages with one well-placed video ad tend to keep users around longer. That means fewer bounces, more content consumed, and more chances to earn from follow-up impressions or actions.
4. No cookies? No problem.
Video ads rely more on context—what page they appear on, what content surrounds them—than on user tracking. So even as third-party cookies fade out, video remains a strong, stable revenue stream.
5. Works on any kind of site.
Whether you run a blog, a recipe site, a product review page, or your own video content—there’s a format that fits. OnClickA gives you tools to control exactly how and where your video ads appear, so you can keep things clean and user-friendly.
Video Formats
Now that you know what superpowers video ads have, let’s take a closer look at the formats.
In-Stream Ads
Pre-rolls, mid-rolls, and post-rolls are short video ads that play before, during, or after your own video content. Drop a VAST tag in your player, choose a reasonable “skip after” time, and let advertisers battle for those precious seconds of attention.
Great for: tutorial sites, gaming highlights, or any publisher already hosting video content.
Out-Stream Ads
No videos on your site? That’s okay. Out-stream ads appear between paragraphs or in the sidebar. They stay muted and only start playing when they come into view — and pause automatically when the user scrolls past.
Great for: news articles, blog posts, recipe sites—anywhere with long-form text.
Video Slider
A small player glides into the bottom corner and stays visible while people keep scrolling. High viewability, easy to close, and surprisingly un-annoying when sized around 30 % of the screen.
Great for: pages with heavy scrolling—think reviews, forums, or endless “Top 100” lists.
Best-Practice Cheat Sheet
Some publishers worry that video ads might disrupt the user experience or feel too aggressive. And that’s fair — if they’re done wrong.
But the truth is, with a few smart choices, video ads can fit naturally into your site and start bringing in solid revenue without annoying your audience.
Here’s a quick checklist to help you get it right from the start:
- One (or two) clips max per page.
Stacking six autoplay videos is like inviting a marching band into a library — nobody needs that.
- Set frequency caps.
Two impressions per user per visit on desktop, one on mobile is a good starting point.
- Mute by default.
Surprise sound = instant rage-quit. Let users unmute if they’re curious.
- Stay visible, not invasive.
Place out-stream ads at natural breaks — say, after the intro or midway through a how-to — but never mid-sentence.
- Always include clear “Close” and “Play” controls.
A video that just appears and gives users zero control? That’s how you lose trust fast. Make sure your ads have visible, intuitive buttons — so visitors can play, pause, or close when they want.
- Pick natural breakpoints.
First out-stream after the intro, another halfway down long posts, and that’s usually enough. For in-stream, one pre-roll and one mid-roll beats three mid-rolls every time.
- Test, tweak, repeat.
Try a slider on long reads, an out-stream on shorter pieces, and compare earnings in OnClickA’s real-time dashboard. Keep what works, ditch what doesn’t.
- Don’t forget about mobile.
Smaller screens need extra care — scale video size properly, make sure controls are easy to tap, and keep the frequency low so users don’t feel overwhelmed.
How to Launch Video Ads with OnClickA
Getting started with OnClickA takes just a few steps—and zero dev pain.
- Create a video zone in your dashboard. Choose the format (in-stream, out-stream, slider), set a skip timer, cap frequency, and hit Generate Code.
- Paste the tag into your site. All video formats work with both the JS snippet and VAST — just choose what suits your setup.
- Fine-tune the behavior. You can set when the ad appears (e.g. after X% scroll), mute by default, and add a custom close button.
- Optional: trigger it manually. With a tiny script, you can load the ad on a click, a hover, or any custom action. Useful for rewards, unlocks, or interactive flows.
- Track results live. OnClickA’s dashboard shows fill rate, viewability, and revenue in real time—so you can test placements and optimize as you go.
Ready to Give Video Ads a Try?
Video ads aren’t just a trend—they’re one of the most effective ways to boost your revenue without overloading your site. With formats that fit almost any layout, controls that keep the user experience smooth, and higher payouts than most display units, it’s no surprise more publishers are making space for video first.
OnClickA makes it easy to start: no complex setup, no extra SDKs, just smart tools and a flexible dashboard.
Create your first video zone today—see how even one well-placed ad can make a real difference.
