The Ultimate Web3 Guide to Telegram: Channels, Bots, and Mini Apps

The Web3 Guide to Telegram: Channels, Bots, and Mini Apps

Telegram has gone way beyond just being a messaging app. Over the past decade, it’s become the place for crypto and Web3. It’s where news drops first, where communities grow, and where deals happen in real time.

So why does the crypto world love Telegram? Simple: privacy, open APIs, and an insanely engaged user base. If you’re in Web3 and not using Telegram to its full potential, you’re missing out. This guide breaks down why Telegram is essential, how it became the go-to hub for crypto, and what you can do to make the most of its ecosystem.

The Evolution of Telegram as a Crypto Hub

Back in 2013, Pavel Durov launched Telegram with a strong focus on privacy and encryption. It quickly became the go-to app for people who wanted secure, anonymous communication. But as crypto took off, Telegram became something more—it evolved into a full-blown Web3 hub.

During the 2017 ICO boom, Telegram “supergroups” (with room for 100,000+ members) became the main gathering places for blockchain projects. A project’s Telegram group size was basically a hype indicator — investors checked it before deciding whether to jump in. Research even showed that projects with strong Telegram communities had a higher chance of ICO success.

As crypto kept growing, Telegram kept adapting. The platform introduced bots, automation tools, and Mini Apps, making it easier than ever to integrate trading, analytics, and payments directly into chats. Then came TON (The Open Network), a blockchain originally launched by Telegram itself.

Why Telegram Became the Hub for Web3

So, what makes Telegram the place for Web3?

• Privacy & Security: End-to-end encryption, username-based anonymity, and a strong anti-censorship stance—everything crypto users want.
• Huge Communities: Telegram lets you run massive groups (up to 200,000 members) and channels with unlimited subscribers.
• Open API & Bots: Build trading bots, price alerts, automation tools, and more—right inside Telegram.
• TON Blockchain Integration: Payments, tokenized assets, and smart contracts—all powered by TON.
• Real-Time Information Flow: Telegram offers instant updates in an easy-to-follow format.

At this point, Telegram isn’t just a messaging app—it’s a decentralized social network, a crypto trading hub, and even a marketplace all in one.

How Crypto Uses Telegram: Groups, Wallets, Bots & Mini Apps

If you’re diving into Telegram for crypto, here’s what you need to know:

Groups & Channels

• Groups – The heart of community discussions. Up to 200,000 members can participate.
• Channels – One-way broadcasting used by projects, influencers, and exchanges. They allow an unlimited number of followers.
• Supergroups & Topics – Helps structure discussions so big communities don’t turn into chaos.

Crypto Wallets on Telegram

Telegram now has built-in crypto wallets, letting users send, receive, and trade digital assets without leaving the app. The @wallet bot supports Toncoin and Bitcoin, making P2P trading fast and simple.

Telegram Bots

Bots automate almost everything in crypto. Some of the most popular use cases:

• Price tracking (real-time BTC/ETH updates)
• Automated trading (executing trades within Telegram)
• Real-time alerts 
• Community moderation (filtering spam, managing discussions)
• Customer support (automated responses, FAQs, and live support for projects)

And it’s not just crypto—Telegram bots are used in e-commerce, finance, and beyond.

Telegram Mini Apps

Mini Apps let developers build full-on Web3 applications inside Telegram. These lightweight in-chat apps are changing the game. Popular ones include:

• TON-based wallets – Full self-custody crypto management inside Telegram.
• Trading dashboards – Real-time analytics and trading tools.
• Blockchain games – Play-to-earn experiences integrated into chats.
• NFT & token marketplaces – Buy and sell assets directly in Telegram.
• DeFi apps – Staking, lending, yield farming—all powered by TON.

Mini Apps extend beyond crypto use cases, supporting e-commerce, financial services, and entertainment, making Telegram a hub for various digital experiences.

Also, Mini Apps aren’t just tools—they’re the best place for crypto projects to grow. Traditional ads often have a hard time with the Web3 field, struggling to capture truly engaged users. But OnClickA’s Mini App Ads change the game, letting you connect with your audience inside the very apps they already use for trading, staking, and exploring crypto products.

Project Promotion in Telegram

Telegram isn’t just where Web3 communities thrive—it’s also where many projects promote themselves. That makes sense: it’s where their audience is already active, engaged, and looking for new opportunities.

To reach these users, projects use a mix of promotional strategies:

• Telegram Ads – The platform’s own advertising system.
• Influencer Marketing – Sponsored posts and collaborations with key opinion leaders.
• Community Engagement – Organic content, AMAs, and viral discussions.

But now, there’s an even more precise, flexible, and effective way to promote Web3 projects: Telegram Mini App Ads from OnClickA.

While traditional Telegram ads and influencer marketing can work, Mini App Ads outperform them all when it comes to cost-effectiveness, flexibility, and targeting precision. Here’s why:

• Unmatched Accessibility – Unlike traditional Telegram ads, which require high budgets and platform approvals, Mini App Ads are more affordable and accessible, allowing projects of any size to scale their reach.
• Superior Flexibility – Mini App Ads let you customize campaigns in real-time. Adjust budgets, tweak targeting, and optimize performance without waiting for manual approvals or rigid ad placements.
• Next-Level Targeting – Forget broad, inefficient campaigns. With Mini App Ads, you can target users based on geo, device type, and even active crypto wallets—ensuring your ads reach people who actually engage with Web3 products.
• Engaged, High-Intent Audiences – Unlike regular ads, which interrupt users, Mini App Ads appear inside Mini Apps, where users are already trading, staking, and interacting with Web3. This native placement leads to higher engagement and conversion rates.
• Seamless User Experience – No redirects, no friction. Users engage with your project instantly inside Telegram, without being sent to external pages or separate platforms.

How to Use Telegram for Crypto Growth

For Founders & Projects:

• Community Building: Use groups and channels to foster engagement and loyalty.
• Airdrops & Giveaways: Reward supporters and boost visibility.
• Mini Apps & Bots: Integrate your project into Telegram for a seamless user experience.
• OnClickA’s Mini App Ads: Drive awareness and acquire high-quality users.

For Traders & Enthusiasts:

• Stay Updated: Join announcement channels for real-time project updates.
• Use Wallets & Bots: Manage your crypto without leaving Telegram.
• Find Alpha: Discover early investment opportunities through private groups.

For Marketers & Advertisers:

• Try Mini App Ads: Target crypto users directly within Telegram.
• Influencer Collaborations: Partner with thought leaders who have established Telegram audiences.
• Content Strategy: Keep your community engaged with valuable insights and news.

Conclusion

Telegram isn’t just where crypto conversations happen—it’s where deals are made, where projects launch, and where the biggest names in Web3 hang out.

If you’re not on Telegram yet, now’s the time to dive in. It’s simple, intuitive, and built for the crypto world.

And if you’re planning to launch a project, we can help. We’ve successfully promoted multiple projects in Telegram—reach out and let’s get yours in front of the right users. Check out our cases here.

If you’re ready to scale your project on Telegram, we’re here to make it happen.

Promote With OnClickA