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In this article we consider the current trends in affiliate marketing and ways to stay ahead of the curve with marketing campaigns.

The dynamic nature of affiliate marketing is primarily due to the development of new technologies and shifting consumer behavior. Marketers have the difficult task of staying ahead of the curve and spotting trends in this ever-evolving industry as we navigate the future.

Identifying Current Trends in Affiliate Marketing

You can increase your earnings with affiliate marketing by taking advantage of various trends. Affiliate marketing is a great way to make money online. Below are a few of the most recent trends in affiliate marketing you can try: 

1. Micro-influencers 

They are recognized for curating an idealized lifestyle on Social Media and projecting an appealing and reliable image within their niche. Micro-influencer have become a powerful force in shaping consumer behavior, using them for  endorsements is  a  current  and  prospective  aspect  of  affiliate marketing nowadays. 

2. Video content

Video content transforms the way that consumers decide what to buy. When viewers see a product in action, they experience a sense of community. They are convinced to purchase by this link. The more time individuals spend on Social media, the greater the impact that video content has on their purchasing decisions.

3. Voice search

Voice search is the new trend in affiliate marketing, as voice-activated devices become more and more a part of our everyday lives, voice search gives a significant impact on digital marketing strategies, especially affiliate marketing. 

4. Artificial intelligence (AI)

AI is one of the latest affiliate marketing trends, it is capable of analyzing massive data sets and producing insights on consumer preferences, market trends, and competitor insights using advanced algorithms. It provides an avenue for individuals to monetize their online presence while offering merchants a cost-effective way to expand their reach. For the consumers this is what the ad they usually  see on the ads on their phones. 

Tips to Capitalizing on These Trends

  • Choose a niche: It is important to choose a niche that you are passionate about and that you have some knowledge of. 
  • Build relationships with influencers: Building relationships with influencers can help you reach a wider audience and promote your affiliate products.
  • Create high-quality content: Create high-quality content that is informative, engaging, and valuable to your audience. 
  • Choose an ad network: Knowing the trends is not enough. Keep in mind that your main goal as an affiliate marketer is to promote the products and services. To make it efficiently you should analyze the ad networks available in the market and choose the best one. At OnClickA you will find all necessary tools to run affiliate marketing campaigns with maximum efficieny.
  • Track your results: Track your results so that you can see what is working and what is not. This will help you make adjustments to your strategy and improve your results over time.

Embracing Video and Visual Content

The ever-changing digital landscape has made video and visual content indispensable to marketing strategies in a wide range of industries. Because of its high shareability on social media, captivating quality, and capacity to simplify complicated ideas, video content is an effective instrument for affiliate marketing in the digital age.

Tips for creating compelling video and visual content

  • Know Your Audience: Begin by learning about the interests, pain points, and preferences of your target audience. Make sure your content speaks to their needs and appeals to their feelings.
  • Tell a Story: A compelling video always tells a tale. Make sure your narrative structure captures the attention of the audience, holds it, and leaves a lasting impression.
  • Keep It Brief: Since people's attention spans are finite, get right to the point. To capture your audience's interest, try to get your point across in the first few seconds.
  • Quality Is Important: Invest in high-quality gear for crisp audio and images. A professionally made video enhances the perception of your company and message.
  • Make Use of Creative Visuals: Eye appeal is important. Use captivating images, animations, and graphics to improve the experience for the viewer.
  • Embrace Authenticity: Sincerity promotes trust. Show off your true self or the authentic nature of your brand. Viewers tend to respond better to authenticity than to polished perfection.
  • Call to Action: Whether it's directing viewers to visit your website, subscribe, or share the video, there should always be a clear call to action (CTA) that lets them know what to do next.

Mobile market and importance of mobile optimization

‌A mobile-friendly website helps ensure that your website works on mobile devices, but mobile optimization takes it a step further. A mobile-optimized website redesigns itself for mobile devices. This not only ensures that it displays correctly on small screens, but also makes the site much easier to navigate. It reformats content, displays larger navigation buttons and optimizes images for different screen sizes. Consider following points for your popunder campaigns:

Three Key Reasons To Have Mobile Optimization in Digital Marketing

  • Improved user experience: The majority of web traffic comes from mobile devices, so optimizing websites for mobile ensures a smooth user experience, reduces frustration and increases engagement.
  • Better results: Mobile-optimized websites offer easier navigation and engagement, which results in higher conversions and benefits from the growth of mobile commerce.
  • Better branding: Mobile optimization reflects a modern and customer-centric approach that improves brand perception, trust and ultimately customer loyalty.

Adopting Advanced Tracking and Analytics

Understanding how your affiliate links work is essential. To succeed, track each click, sale, or other type of conversion. This will ensure that you know the products that sell and generate revenue.

There's an advanced tracking and analytics tool available on OnClickA. It's called Keitaro.

Keitaro Tracker

It's an ad-tracking tool tailored for media buying and traffic arbitrage, which helps you analyze, optimize, and protect your traffic. Keitaro collects all essential data, including incoming parameters and conversions. Its key features are:

  • Unlimited domain linking to various campaigns;
  • The capability to intercept and filter every click parameter originating from traffic sources;
  • Facilitating the exchange of server-to-server (S2S) postbacks;
  • An extensive array of filters and funnel configurations to eliminate bots and unsuitable traffic;
  • Real-time A/B testing that allows for the dynamic use of different landing pages and offers within a single campaign to optimize performance;
  • The creation of local landing pages to reduce the number of redirects;
  • Keitaro GeoDB,
  • IPv6 support;
  • And much more!

These features are critical for improving the effectiveness of your advertising campaigns using affiliate links.

Keitaro has over 120 seamless integrations with traffic sources and 340+ affiliate network templates. It also has data privacy protection tools and detailed reports that provide more information than any business account analytics tool can.

Most importantly, it has comprehensive documentation and guides on using the tracker's features, as well as a dedicated support service that can help you with any issue and can answer any question you might have.

Take control of your affiliate links with the exclusive 20% discount using a promo code on your the first purchase - ONCLICKA . Join Keitaro!


Embracing industry trends and utilizing OnClickA's resources are a powerful duo for affiliate marketing success. Adapting to trends ensures you stay relevant and capitalize on new opportunities, while utilizing OnClickA's insights optimizes your performance within our network. Capitalize on trends with OnClickA!