TES Marbella 2026 Wrap-Up: We collected the main trends from the exhibition to help you optimize budgets and scale your ad campaigns.
TES Marbella 2026 has officially come to an end, and the OnClickA team is returning to the usual workflow with a fresh boost of energy. These past few days flew by in a flash. Compared to the previous event in Prague, we were glad to see many new faces. TES remains a major industry event, and many attendees noted that its atmosphere is gradually becoming more business-focused, creating a great environment for productive partnerships.
Here are the key takeaways from our booth discussions and how they can benefit your future campaigns:
Smarter targeting: We noticed a growing interest in detailed targeting. Utilizing specific GEO slices, exact browser versions, and user languages often helps to optimize ad spend and reach a more relevant audience.
The Creator Economy: With the steady growth of content creator agencies, finding reliable, high-converting traffic sources is a common priority. We discussed various ways our network can help attract engaged users for this specific niche.
Practical AI integration: AI tools are naturally becoming a standard part of the workflow. Advertisers are exploring ways to use AI for generating creatives, improving search ranking, and automating bidding processes to save time.
The value of human support: Even with advanced automation, having a dedicated Account Manager provides a noticeable advantage. It usually means smoother campaign launches, prompt issue resolution, and tailored advice for your specific goals.
What comes next?
The exhibition might be over, but the insights we gathered are here to stay. We brought back plenty of fresh market data and useful strategies. Stay tuned to our blog and social media - we will be sharing more valuable information soon.
If you are ready to apply these approaches to your campaigns - our managers are back online and ready to help.
