What changed on the platform and why it matters.
We spent the year automating bidding, improving traffic quality, and experimenting with new formats. We also met hundreds of advertisers face-to-face across Europe and Asia, gaining valuable insights along the way.
Here’s a recap of what we built at OnClickA in 2025.
Key platform updates
Smart CPM automatically adjusts bids to current auction conditions. It helps keep traffic volume stable without overpaying or manually updating bids.
Bids for spots, in addition to domains, make it possible to capture more valuable users in top placements. Lowering bids for specific underperforming spots helps keep the entire domain active when needed.
Our Anti-Fraud system became more advanced. With a quality slider, advertisers can balance traffic quality and volume more precisely.
TMA Interests enable targeting based on Premium subscriptions and Wallet usage, helping reach paying customers. TMA Skins are templates that match Telegram’s visual style, making ads easy to create and look native.
Search Traffic, along with other targeting options, reaches high-intent users who are already actively searching for a product.
Double Postback allows advertisers to track the full user journey: from registration to final payment. Building on that, Smart Retargeting helps save budget by excluding converted users or retargeting them for upsells.
Gamified Ads are interactive, playable ad formats designed to keep users engaged. In our tests, they delivered 40–50% higher CTR and 20–30% higher CR compared to standard banners.
Industry achievements
2025 was also a year of growth for OnClickA as a platform.
✹ We suggest 4 billion impressions every day and 240 GEOs.
✹ OnClickA received industry nominations from Offervault, affLIFT, and Affbank for the best network.
✹ OnClickA was ranked among the top providers for Telegram traffic by Mobidea and FindMini.app.
Europe and Asia conferences
In 2025, our team traveled to 6 countries and held hundreds of meetings at TES, MAC, i-Con, SiGMA, and Affiliate World Asia. Listening to your feedback was essential for aligning our technology with your needs.
At these events, we also hosted giveaways and raffled off iPhones, Nintendo Switch, JBL speakers and headphones, OnClickA merch, and more.
Great giveaways
We celebrated our community's growth with giveaways and promos: Nintendo Switch, JBL tech, and 5000+ bonuses credited to user accounts. Plus, we’re closing out the year with one more giveaway.
iPhone Giveaway
Take part until the 11 of January!
Moving into 2026
That wraps up 2025 at OnClickA. This year, we strengthened our position in both Web and Telegram traffic, focusing on engaging formats, smart bidding, and smart targeting.
We’re moving into 2026, continuing to build a product that helps advertisers scale with more control and stability.
