Back Mobile Affiliate Marketing 
in 2024

As more users prefer mobile devices for browsing, shopping, and entertainment, businesses must prioritize mobile optimization to capture this growing audience effectively.

Mobile vs Desktop Use in 2024

In 2024, mobile usage continues to surpass desktop, with more users relying on smartphones for their internet activities. This shift is driven by the convenience and accessibility of mobile devices, allowing users to stay connected and engaged on the go. Mobile internet usage accounts for over 60% of global online traffic, emphasizing the critical importance of mobile-friendly strategies in digital marketing. As more users prefer mobile devices for browsing, shopping, and entertainment, businesses must prioritize mobile optimization to capture this growing audience effectively.

What is Mobile Affiliate Marketing & Why Is It Worth It?

Mobile affiliate marketing involves promoting products or services specifically through mobile platforms, leveraging the vast reach of mobile internet users. It's a performance-based marketing model where affiliates earn commissions by driving conversions through mobile channels. The rapid growth of mobile internet usage makes mobile affiliate marketing a lucrative opportunity. It allows marketers to tap into a highly engaged audience, utilize advanced targeting options, and achieve higher conversion rates compared to traditional desktop-based marketing.

Mobile Offers Types

Mobile offers in affiliate marketing can vary widely, including app installs, mobile subscriptions, in-app purchases, and mobile-specific services. These offers are tailored to the mobile environment, making them more relevant and attractive to mobile users. App install campaigns are particularly popular, incentivizing users to download and use mobile applications. Mobile subscriptions, such as streaming services or fitness programs, also present lucrative opportunities for affiliates.

Payout Models

There are several payout models in mobile affiliate marketing, each with its own benefits. Common models include Cost Per Install (CPI), Cost Per Action (CPA), Cost Per Click (CPC), and Revenue Share (RevShare). CPI pays affiliates for each app install, CPA rewards specific actions like sign-ups or purchases, CPC pays for each click on an ad, and RevShare provides a percentage of the revenue generated from referred users. Choosing the right payout model depends on the campaign goals and the type of offer being promoted.

Mobile Marketing Publishers

Mobile marketing publishers play a crucial role in delivering ads to the right audience. They include app developers, mobile ad networks, and mobile-optimized websites. These publishers help distribute affiliate offers through various channels, ensuring that ads reach users where they are most active. Partnering with reputable mobile publishers can significantly enhance the reach and effectiveness of your mobile affiliate marketing campaigns.

Mobile Ad Channels

Effective mobile affiliate marketing relies on leveraging multiple ad channels to reach a diverse audience. These channels include social media platforms, search engines, in-app advertising, and mobile ad networks. Each channel offers unique advantages, such as precise targeting options on social media or high engagement rates with in-app ads. Utilizing a mix of ad channels ensures broader reach and higher chances of conversion.

Types of Mobile Ads


Banner ads are small, rectangular advertisements displayed within mobile apps or websites. They are cost-effective and easy to implement, making them a popular choice for mobile advertising. However, due to their size, they must be visually appealing and concise to capture user attention effectively.

Fullscreen / Interstitial

Fullscreen or interstitial ads occupy the entire screen of a mobile device, appearing at natural transition points, such as between levels in a game or during app loading screens. These ads offer high visibility and engagement but must be designed carefully to avoid disrupting the user experience.


Video ads are highly engaging and can convey a lot of information in a short time. They are particularly effective in mobile environments, where users are more likely to watch videos. Incorporating compelling visuals and clear calls to action can significantly enhance the impact of video ads.


Native ads blend seamlessly with the content of the app or website, providing a non-disruptive user experience. They are designed to match the look and feel of the surrounding content, making them more appealing to users and increasing the likelihood of engagement.

Gamified Mobile Ads

Gamified ads incorporate game-like elements to engage users interactively. These ads can be highly effective, as they provide a fun and engaging experience that encourages users to interact with the ad. Gamified ads are particularly popular in mobile games and apps targeting younger audiences.

How to Make Money with Mobile Affiliate Marketing

Desktop vs Mobile Users

Understanding the differences between desktop and mobile users is crucial for effective affiliate marketing. Mobile users tend to have shorter attention spans and prefer quick, easy-to-consume content. They are also more likely to engage with interactive and visually appealing ads. Tailoring your marketing strategies to suit the preferences and behaviors of mobile users can significantly enhance your campaign's success.

Mobile Apps

Promoting mobile apps is a major component of mobile affiliate marketing. App install campaigns can be highly profitable, as they drive users to download and use specific applications. To succeed, it's essential to partner with high-quality apps that offer real value to users. Providing detailed app reviews, tutorials, and incentives can help increase install rates and user retention.

Targeting Options

Advanced targeting options are a key advantage of mobile affiliate marketing. Platforms like OnClickA offer robust targeting capabilities, allowing marketers to reach specific target audiences. Utilizing these options can ensure that your ads are seen by the most relevant audience, increasing the chances of conversion.

On-the-go Traffic

Mobile users are often on the move, accessing content in short bursts throughout the day. This behavior presents unique opportunities and challenges for marketers. Ads must be concise and engaging to capture attention quickly. Leveraging location-based targeting and time-sensitive offers can help capitalize on the on-the-go nature of mobile users.

Best Mobile Affiliate Networks

Choosing the right mobile affiliate network is crucial for success. Top networks provide access to high-quality offers, advanced tracking tools, and reliable support. OnClicka is one of the leading networks that offers comprehensive solutions for mobile affiliate marketers, including robust analytics, fraud detection, and real-time reporting. Partnering with a reputable network ensures access to premium offers and the resources needed to optimize your campaigns.

Test, Analyse, Optimize

Continuous testing, analysis, and optimization are essential for maximizing the profitability of mobile affiliate marketing campaigns. A/B testing different ad creatives, landing pages, and targeting options can help identify what works best. Analyzing performance data allows you to make informed decisions and refine your strategies. Optimization involves making ongoing adjustments to improve campaign performance and ROI.

All Marketing Channels in One Place with OnClicka

OnClicka provides a comprehensive platform that integrates all your marketing channels in one place. This integration simplifies campaign management, allowing you to track performance across multiple channels, optimize strategies, and maximize ROI. With OnClicka, you can efficiently manage your mobile affiliate marketing efforts and achieve better results.

Pros and Cons of the Mobile Affiliate Marketing World


Mobile affiliate marketing offers numerous advantages, including access to a large and growing audience, advanced targeting options, and higher engagement rates. The mobile environment allows for diverse ad formats, such as video and gamified ads, which can drive higher conversions. Additionally, mobile users are more likely to make impulsive purchases, providing opportunities for quick revenue generation.


Despite its benefits, mobile affiliate marketing also presents challenges. The competitive nature of the mobile market can drive up advertising costs. Mobile users' shorter attention spans require highly engaging and concise ads, which can be difficult to create consistently. 

So, Is Mobile Affiliate Marketing for You?

Mobile affiliate marketing offers significant opportunities for those willing to navigate its challenges. It requires a deep understanding of mobile user behavior, advanced targeting strategies, and continuous optimization efforts. If you are prepared to invest the time and resources needed to master these aspects, mobile affiliate marketing can be a highly profitable venture. For personalized support and advanced tools, contact OnClicka today to take your mobile affiliate marketing efforts to the next level.


In 2024, the dominance of mobile usage over desktop presents a compelling case for mobile affiliate marketing. The convenience and widespread adoption of smartphones have created an environment where over 60% of global online traffic comes from mobile devices. This shift necessitates that businesses prioritize mobile-friendly strategies to effectively capture this growing audience.

While mobile affiliate marketing offers significant advantages, such as access to a large audience and higher engagement rates, it also comes with challenges like competitive costs and the need for highly engaging ads. Ad fraud and privacy compliance add layers of complexity. Ultimately, mobile affiliate marketing can be highly profitable for those willing to invest in understanding mobile user behavior, utilizing advanced strategies, and committing to ongoing optimization. For personalized support and advanced tools, partnering with OnClicka can elevate your mobile affiliate marketing efforts to the next level.

Ready to take your mobile affiliate marketing to the next level? Now is the perfect time to jump in on mobile affiliate marketing!