A practical guide for advertisers and media buyers who want to test 3SNET’s iGaming offers using OnClickA traffic. This guide encompasses setup steps, campaign tips, tracking setup, and recommended budgets for your initial test.
If you have been considering testing out 3SNET offers but have been unsure where to begin, this guide will take you step-by-step through the process. We'll show you how to link your OnClickA account to 3SNET, pick the best offers or smartlinks, set up tracking and postbacks, and start your first campaigns.
3SNET is a reliable affiliate network offering diverse iGaming offers, along with smartlinks suitable for various ad formats. It pairs well with OnClickA's traffic, particularly for those looking to test campaigns and identify effective strategies. This guide focuses on setting up Popunder and In-Page campaigns, but if you have other formats in mind, it could be just as helpful.
You don't need a large budget to get started: around $300 will cover proper testing and data collection. And if you’re new to 3SNET, don’t miss a small bonus: use promo code 3Sonclicka and get a +5% bump on your first $1,000 payout.
Step 1: Register and link your OnClickA and 3SNET accounts.
You need to have active accounts on both platforms before you can launch any campaigns.
To get started, go to onclicka.com and sign up as an advertiser. It's easy to do: make an account, validate your email, and then you'll be able to access the dashboard where you can start and keep track of your campaigns.
Then go to 3SNET, where you can find your smartlinks or offers. Go to 3snet.com and fill out the registration form. It only takes a few extra minutes to fill up all of your personal information, such as your contacts, traffic sources, and the verticals you work with. This helps their team understand how you set things up and speeds up the approval process. They normally approve new accounts quite fast. Once they approve yours, you'll be able to access all of the offers and smartlinks.
Step 2: Choose between a smartlink and a specific offer
After you've set up both accounts, you have to decide what to promote. There are two types of offers in 3SNET: individual offers and smartlinks. Both are good, yet they each have their own use.
Smartlink
A smartlink is a good starting point. It directs users to deals that suit their country and device, so you don't have to pick landing pages or test GEOs.
This choice lets you see how your traffic acts and gets results quickly. EPC is usually stable because the system sends clicks to offers that are active and convert. The trade-off is that you can't control what users see as much.
It's an excellent solution for first tests, mixed GEOs, and Popunder or In-Page campaigns.
Specific offer
If you already have some data, it's best to pick a specific offer. In this case, testing takes a little longer, but the payouts are usually higher, and you can change every detail yourself.
- SOI or CPL flows work well for Popunder campaigns. They have quick steps to sign up and usually get a lot of people to sign up.
- For In-Page ads, use offers with light landing pages and clear calls to action that look good on both desktop and mobile.
Here are some real offers from 3SNET that you can use:
Russia:
- (3401) PARI CPA RU legal bl250RUB In-page
- (2349) BetCity CPA RU legal bl500RUB In-page
- (1788) Leon CPA RU (legal) bl350RUB In-page
Brazil:
- (5403) Blaze CPA BR ftd - Popunder / In-page
- (4830) BR4bet CPA BR bl Popunder / In-page
Bangladesh:
- (5369) LuckyBangla88 CPA BD ftd Popunder / In-page
- (5185) Elon CPA BD ftd PopUnder / In-page
- (5141) Jabibet CPA BD ftd / In-page
- (4953) Krikya CPA BD ftd / In-page
- (4308) Lopebet CPA BD ftd Popunder / In-page
Indonesia:
- (5377) Jetton CPA ID ftd Popunder / In-page
Step 3: Campaign creation, postbacks, and link tracking
Once your 3SNET account is verified, your affiliate manager will send you your tracking link and tell you which tokens (macros) you can use. Your unique affiliate ID will be in every link, and your manager will give you any extra tokens you need, like to pass GEO, device type, or placement. Before you start your campaign, make sure you have the final version of the link with all the settings.
Next, open OnClickA and select Create Campaign from the dashboard. The first thing you'll see is a variety of ad formats. Select Web, then select Popunder or In-page, depending on what you want to test. This guide focuses on the following formats.
Put your tracking link in the Creative part of the campaign setup form in OnClickA. Below, you’ll notice a box that says "URL #1." You should paste the final tracking link from 3SNET here, along with your tokens.
You can see a list of available tokens right below it. These include click_id, domain, country_iso_code, price, and others. If you want to keep track of parameters like GEO, browser, or placement, just click on any token to add it to your link.
The idea is the same for all formats, but the available tokens may be a little different. Below is a full table that shows all of the token tables for Popunder and In-Page.
| Format | Tokens |
| Popunder | For Popunder: [DOMAIN] — HTTP referrer domain name. [PRICE] — Your ad price, in USD. [PRICING_MODEL] — Your ad pricing model, CPM/CPC. [COUNTRY_ISO_CODE] — ISO country code of a visitor. [MOBILE_BRAND] — Mobile Operator Brand. [BROWSER_FAMILY] — Visitor browser. [OS_TYPE] — Computer, mobile, tablet, etc. [CAMPAIGN_ID] — Your advertising campaign id. [POPUNDER_CREATIVE_ID] — ID of the URL in the rotation, only for popunder. [CLICK_ID] — ID of the click that resulted in the conversion. [SPOT_ID] — The ad location / placement of the ad. |
| In-Page | For In-Page you can use: [DEVICEUA] — User agent. [DOMAIN] — HTTP referrer domain name. [CLICK_ID] — ID of the click that resulted in the conversion. [CAMPAIGN_ID] — Your advertising campaign ID. [IN_PAGE_AD_ID] — ID of the advertisement. [IN_PAGE_AD_CREATIVE_ID] — ID of the notification in the rotation. [PRICE] — Price per 1000 impressions or per 1 click (depends on the pricing model). [PRICING_MODEL] — CPM/CPC. [SPOT_ID] — The ad location / placement of the ad. |
Set up postbacks in 3SNET
In 3SNET, you set up postbacks for each offer separately, not for all offers at once. You can find each offer's local postback URL right in your 3SNET dashboard. Depending on the offer's specific goal, postbacks are set up individually for different conversion events, like registration or a deposit/qualification.
Next, put the click ID from OnClickA into the link sub1 (for example, sub1={click_id}). You don't have to use parameters sub2 to sub8, but they can help you set things up internally, such as splitting traffic by buyer, creative, or campaign.
After that, get in touch with your account manager in 3SNET. They will provide you with test conversions, such as registration and deposit, to ensure proper tracking.
If everything is working as it should, navigate to the Tracking section in your campaign settings on the OnClickA side. The postback URL that 3SNET provided can be pasted here. By doing this, OnClickA will be able to track conversions in real time and correlate them with placements, clicks, and GEOs.
You can also turn on multiple postbacks for even more detailed tracking if you run your ads through OnClickA. This solution keeps data up to date on both platforms. As an OnClickA advertiser, you'll also get 5% of your ad spend back as a bonus for adding postbacks.
Step 4: Set up your campaign in OnClickA
Now that you have your 3SNET link and tokens, it's time to set up the campaign in OnClickA. Click on "Create Campaign" on your dashboard. Then choose "Web" and pick the ad format you want to test: "Popunder" or "In-Page."
You will see a number of setup sections:
- General Settings: Give your campaign a name that is clear and well-organized. For instance, 3SNET_SOI_US_Desktop_Popunder. It makes it easier to read reports later.
- Cost: For Popunder, use CPM; for In-Page, use CPC or CPM, depending on what you want to do.
- Creative: Paste your 3SNET URL with all of its tokens in here.
- Traffic Type and Categories: Start with all traffic and, if necessary, pick a specific category.
- Targeting - pick one GEO and one type of device to start with to get clean data.
- Sources and Limits: For testing, keep daily limits at a level that is easy to handle. We suggest spending about $300 on initial testing, which comes out to about $50 per day per campaign.
A few more quick pieces of advice:
- Turn on auto-adjust bidding (Auto-Bid) so that the system can automatically find the best rates for you.
- To keep from showing the same ad too often, set a frequency limit of 1/24 or 4/24.
- Separate Desktop and Mobile traffic into different campaigns - performance often differs by device.
Once everything looks good, click Save & Launch. Your campaign will go through a brief moderation period before impressions and clicks appear in your dashboard.
Step 5: Analyze and compare data (OnClickA + 3SNET)
Once your campaigns are live, you'll want to see how well they're doing on both sides.
Check the following reports in OnClickA:
- Impressions = how many times your ads were displayed.
- Spend = how much budget was used.
- Spots = which placements or sources bring the best engagement.
In 3SNET, pay attention to:
- Clicks = how many users visited the offer page.
- Conversions = registrations, deposits, or other goal actions.
- EPC (Earnings per Click) = average revenue per click.
- Revenue = total amount earned from the offer.
A comparison of the two dashboards allows you to see the overall performance picture, including the conversion of OnClickA traffic into 3SNET results.
The main KPIs to track:
- Effective CPL (Cost per Lead) – how much you pay for each registration or conversion.
- EPC (Earnings per Click) – helps identify the strongest traffic sources.
- CR% (Conversion Rate) – the percentage of users who convert after clicking.
- ROI (Return on Investment) – how much profit you make relative to your spend.
Check these numbers on a regular basis during your tests. Once you've identified GEOs, devices, or placements that consistently convert, you can scale those campaigns while pausing the other ones.
Expert Insights: Secret Tips for iGaming Success
Running iGaming offers can be extremely profitable, but there are some specific rules and details you should be aware of.
First and foremost, different GEOs have different regulations regarding who is eligible to play, the minimum age requirement, the types of promotions allowed, and the method of payment. Before you begin, it is always a good idea to review the terms and conditions of each offer.
What to look for in offers
- Payment systems: Try picking offers that accept local payment methods; this can often be a big plus for conversion.
- Offer conditions: When you pick an offer, make sure to look at the baselines, wagering requirements, and any key performance indicators (KPIs) set by the advertiser.
- To find out how well the brand is doing before choosing their offer, use tools like Google Trends or Blask.
Campaign setup recommendations
- Offers with welcome bonuses are usually better at converting and bringing in new users.
- Always read the terms and conditions carefully so you know what GEO restrictions apply and what types of promotions are allowed.
- If you are running traffic in more than one area, split your campaigns by GEO to avoid problems with compliance or payments.
Technical notes
When it comes to iGaming, tracking conversions frequently involves more than one step. Ensure that 3SNET is sending the correct postback status, which is typically either registration, deposit, or qualification.
The qualification status is very significant since in many offers, you only get paid when a user achieves the wagering criteria (for example, they deposit and play through x1). For most iGaming promotions, that's the real paid event.
Bonus: promo code from 3SNET
If you’re new to 3SNET, there’s a nice bonus waiting for you.
Enter the code 3Sonclicka when you make your first $1,000 payment to 3SNET and get an extra 5%.
It's a simple way to give your first iGaming campaigns a boost and see faster results from the start.
Final thoughts
OnClickA and 3SNET are the perfect partners for taking your iGaming campaigns to the next level. With OnClickA's extensive global presence and adaptable ad formats, combined with 3SNET's diverse selection of premium offers and smartlinks, you are equipped to launch effective campaigns. From day one, you'll have access to fast traffic testing, accurate tracking, and reliable tools that will help you succeed.
