Launch smarter, not harder. Learn how to test, tweak, and scale your OnClickA ads for better traffic, higher conversions, and lower costs — all from one dashboard.
A step-by-step guide to getting more traffic (without wasting your budget).
Why "just launching a campaign" isn't enough
OnClickA isn’t just a traffic source. It’s a platform where you can actually grow — test, optimize, and scale. But to get the most out of it, you need to work with your campaigns, not just set them live and hope for the best. Lots of campaigns fail simply because advertisers launch once… and then do nothing.
If your ads aren’t converting, the answer isn’t always “spend more.” In fact, smart optimization often brings better results than just throwing more money at the problem.
Small tweaks — like testing a different creative, adjusting your bid, or changing who sees your ad — can double or triple your ROI. The best part? You don’t need to be a tech wizard or media buying guru to do it. This guide will walk you through how to analyze, test, tweak, and scale your campaigns so you can get more traffic, better conversions, and lower costs — all without leaving the dashboard.
Let’s go.
Start with the numbers: check what’s going on
Before you change anything, check your stats. OnClickA gives you real-time performance data right in the dashboard — so you can instantly see what’s working and what’s wasting your budget. What can you analyze?
- Impressions — how many times your ad was displayed to users
- Clicks — how many people actually clicked on your ad
- CTR (Click-Through Rate) — the % of users who clicked after seeing your ad (a key sign of how engaging your creative is)
- Conversions — how many users completed the desired action (signup, purchase, install, etc.)
- Spend — how much money you’ve spent on the campaign so far
- Payouts — how much revenue your campaign has generated
The dashboard lets you filter data by date, campaign, format, or ad status, so you can track performance across different segments. You can also compare two metrics — for example:
- Spend + Conversions → how much you pay per customer
- Impressions + Clicks → how engaging your ad is
- Revenue + Spend → whether your campaign is profitable
If you spot a problem (like high spend and low conversions), you know where to start fixing.
If you see a great CTR but no sales — maybe your landing page needs work.
Stats don’t just tell you what happened — they tell you what to do next.
Pro tip: You can export all your reports in .XLS, .PNG, or .CSV — super handy if you want to track trends over time or share results with your team.
Checking your numbers regularly is the first step toward smart optimization. The sooner you spot what’s underperforming (or overperforming), the faster you can adapt and scale.
Test creatives. Always.
Even the best targeting won’t save a boring ad. That’s why creative testing is one of the easiest — and most powerful — ways to improve your performance.
With OnClickA’s autorotation, you can add multiple creatives to a single campaign, and the system will do more than just rotate them — it will automatically optimize toward the best performers.
That means:
- Each creative gets shown to users
- OnClickA tracks their performance in real time
- Over time, the system prioritizes the ones that perform best — no extra setup needed
So instead of guessing what works, you let the data decide. How to try it out:
- Add 3–5 creative variations to your campaign
- Mix up images, headlines, or CTAs
- Let them run — and OnClickA will highlight the top performers
- Refresh your creative set regularly to fight ad fatigue
Bonus: There’s a built-in image editor, so you can adjust visuals directly in the platform — no need to switch tools.
Keep an eye on creative fatigue
Even winning ads can slow down over time. If performance starts to dip, swap in fresh creatives to keep results high.
- New angles
- New visuals
- New copy or offers
Don’t wait until performance drops — make creative testing part of your routine.
Fine-tune your targeting
Getting your ad in front of the right people is super important. With OnClickA, you can see exactly which audiences bring results — and which don’t.
Start by looking at your performance breakdown:
- Which geos convert better?
- Which devices or OS types have higher CTR?
- Are some browsers or carriers eating up the budget with no results?
From there, you can optimize your targeting by:
- Excluding low-performing countries, devices, or sources
- Focusing more budget on strong combinations (like Android + Wi-Fi in DE)
- Duplicating successful setups into new campaigns with similar parameters
What you can analyze and adjust:
- Geo — by country, region, city
- Device type — mobile, desktop, tablet, etc.
- Device brand & model — Apple, Samsung, Xiaomi, even specific models
- OS and browser — Android, iOS, Chrome, Safari, etc.
- Connection type — Wi-Fi or mobile network
- Language — target users based on their browser/device language
- ISP & Organization — get extra specific (education, government, etc.)
- Categories — Mainstream or Dating traffic
And of course, you can use whitelists and blacklists to control where your ads appear. Start broad to collect data, then narrow down. Cut what doesn’t work. Scale what does.
Let’s say you’re running on multiple geos and devices. After a few days, you notice Android users in Germany convert way better than desktop users in Spain. You can shift budget accordingly — or create a new campaign to focus on the right combination and settings.
Bid smart (not blindly)
Spending more doesn’t always mean better results. Smart bidding is a feature that helps you get the most out of every dollar you spend.
In OnClickA, you can set your bid per CPC or CPM, depending on your chosen format. You’ll also see a recommended bid to help you stay competitive.
If you want to keep things simple, you can enable auto-bid adjustment — the system will change bids for you based on traffic costs.
And if you want more control? That’s where micro-bidding comes in.
What is micro-bidding?
It’s a feature that lets you set custom bids per source (spot) within one campaign.
So instead of bidding $0.05 across the board, you can bid:
- $0.08 for a high-performing source
- $0.03 for a weaker one
- $0.00 for sources you want to block
This gives you way more flexibility — and helps you spend smarter.
Start with a broad campaign (RON – Run on Network), gather data, then micro-bid top sources and blacklist the underperformers. OnClickA makes it easy to manage all that in one dashboard.
Final thoughts
Optimization is the key to getting the most out of your campaigns — and it doesn’t have to be hard. You don’t need to spend more money to see better results. With small changes and smart optimizations, you can make your campaigns perform better and grow your traffic.
Remember, perfect campaigns don’t happen overnight — they’re built through consistent testing and adjustment. Take the first step, dive into your dashboard, and apply what you’ve learned. The results will follow!
