Let's analyze all the main issues of your campaigns optimization so that you avoid the main mistakes
Many newcomers in affiliate marketing mistakenly believe that launching an advertising campaign is very complicated. Actually, it is not. The biggest challenge for an advertiser is the process of campaign optimization. In this article, we propose to analyze all the main issues so that you avoid the main mistakes. Let's explore the path to higher conversions!
Optimization is a rather labor-intensive process based on the analysis of campaign data. This is key to efficiency, so it's worth spending plenty of time on this step.
Why do you need optimization?
When you create a campaign, you can't know for sure in advance which settings will produce the best performances – you may only guess. Therefore, the first days of the campaign are testing to determine which settings give the worst and best results.
If you take into account all the nuances in testing, you will be able to:
- Reach the target users more effectively and reduce the cost per click
- Reduce the percentage of missclicks
- Increase audience reach and improve traffic quality
It should be added that optimization is not a one-time task. You should monitor the statistics constantly to fix the settings on time.
Therefore, the better you optimize your campaign, the higher its competitiveness in the advertising market.
What should you consider in optimization?
Don't focus on one indicator. We will list all the important nuances that you need to analyze in your campaign. This will help you decide what exactly you should change in your campaign to increase efficiency.
1. Which sources bring more traffic and conversions? Which ones give minimal results?
2. Which advertising format brings more results?
3. What type of device was the advertising campaign created for?
4. Which keywords bring better results?
5. What user interests should be taken into account in advertising?
6. What is the best time to display advertising?
7. Are you getting enough traffic?
Let's take a closer look at each of the key points.
Traffic sources
Before launching an advertising campaign, you need to decide where to buy traffic. It's normal if some sources don't show enough effectiveness. In this case, it all depends on your initial strategy.
If you run ads on several sources, then you can track in statistics which websites or applications bring in little traffic. In this case, you can use white and black lists.
If you choose a small number of sources, then you can try expanding the list and see if you get more traffic.
Advertising format
The choice of advertising format should depend on your strategy. You may find that a different ad format may perform better.
For example, if you launched video advertising in the mid-roll format, then you can try replacing it with pre-rolls. Users may be more accepting of pre-rolls, so you may see a difference in results.
This rule also applies to advertising placement. This can especially be seen on banners. We recommend not placing ads on the right side of the site interface, as banner blindness can reduce conversions. But if you try placing banners in the middle or at the top of the site, you may get much higher performances.
Device type
There is an unspoken rule not to create one campaign for mobile and desktop traffic. We also recommend checking GEO statistics in advance to know what type of traffic is the most popular in the particular location. In some countries, users prefer to use desktop, while in other locations mobile traffic converts better. You can send traffic to one offer on all devices, but optimization can help determine which type of traffic will bring more performance.
Text
You may find that text has become a big key in your inability to get enough conversions. Try using CTA phrases (calls to action) to attract users' attention. Clearly define what benefits users can get from the product or service, and then formulate a short phrase.
Interests
Interests are a rather complex type of target, since you need to take into account many indicators: gender, age, GEO, etc. The country can become a determining decision in the selection of creatives.
Let's imagine a situation as an example. You advertise a webcam vertical and previously had good conversion rates. You chose hot nude photos and got a lot of clicks. But you decide to try a different GEO and you may find that those creatives no longer work. It would be logical to optimize and try photos with less nudity. This can increase conversions.
Therefore, before launching a campaign, make sure that you do not use prohibited visual and text details. And if the creative showed few results, then experiment with new options.
Time
Display time is also an important setting, so we do not recommend neglecting it. When it comes time to optimize, you may find in the statistics that during some hours you get more conversions, and some hours do not bring any results. In this case, it would be correct to limit the time the advertisement is shown.
Bid
If during testing you find that you are not receiving enough traffic, then there may be a problem with your bid. Try starting with the recommended price from Pricebox. If you don’t get enough traffic, try increasing your bid. We recommend increasing the bid by approximately 10% from the one recommended by Pricebox.
Summary
We recommend not skipping optimization to improve the performance of your campaigns. When you create a budget, be sure to factor in the investment for testing. Don't forget to set a daily limit so you don't spend your entire budget at once.
Feel free to use the support of OnClickA account managers at any stage of advertising, including testing.
Join OnClickA to get even more clicks and conversions.
