If your site covers sports events, here’s something you’ll want to hear: your traffic is more powerful than you think.
Hi, I’m Armen. I work with publishers every day, helping them grow their revenue and get the most out of their audience.
Let’s talk a bit about what happens during big matches. Maybe it’s the World Cup, a Champions League final, or just a popular local game. People rush online to find live streams, scores, and updates. Traffic jumps fast, and often by a lot.
But here’s the important part: this audience is not only big, it’s also full of potential for earnings.
Why Sports Traffic Works So Well
The users who visit during sports events are focused, emotional, and often ready to bet on the game. Betting companies know this, and many of them raise their bids just to get their ads in front of this type of audience.
That means two big things for you:
- You get a traffic spike (which already helps your earnings).
- Advertisers are ready to pay more for your traffic, especially if it's from the right countries.
At OnClickA, we help publishers make the most of these moments. Our system shows the best-paying offers automatically, based on GEO. We also work with trusted advertisers from the betting world and many other verticals, so your traffic always finds a match.
What You Can Do as a Publisher
If you want to earn more during sports seasons, a little preperation goes a long way. Here’s what we can recommend:
1. Track the sports calendar
The earlier you know when the big games are coming, the better you can prepare.
We’re serious — this small step can really pay off. Look ahead, do a bit of research, and be ready before the traffic hits. Your future self will thank you.
2. Use push notifications
Don’t wait for users to come back on their own. Schedule push notifications right before matches start — it’s a proven way to re-engage your audience at exactly the right time.
These clicks are timely, intentional, and tend to convert very well.
3. Think about SEO
People often search for things like “where to watch [team] vs [team] live.” Make sure your site can show up in those results.
4. Pick the right ad formats
We support many: push, popгunders, video, in-page, banners. Choose the ones that work best for your layout and audience.
5. Don’t ignore GEOs
Some countries bring higher bids. For example, for World Cup 2026, Latin America, Europe, and Asia will likely lead in traffic and payouts. Taking the time to research top-performing GEOs can really pay off.
Don’t Let the Best Traffic Slip Away
You don’t need a huge team or complex setup to earn from sports traffic. You just need good timing, the right offers, and a system that helps match your users with ads that actually pay.
If you’re not monetizing with us yet — now’s the perfect time to start. We offer full traffic buyout, work with high-paying advertisers across multiple verticals and GEOs, and make setup easy with smart optimization tools.
Already working with us? Great! If you ever need help getting more from your traffic, just reach out. I’ll be happy to take a look and help you squeeze out every bit of potential.
Ready to give it a try?
