We are introducing Gamified Ads: a new generation of interactive ads developed fully in-house by OnClickA. Instead of passive views, this format motivates users to play, interact, and take action before they even reach your landing page.
It was created for one clear goal: to turn cold traffic into engaged users through a short, game-like experience.
Why we created this format
Before building this format, we spent time reviewing what advertisers struggle with most, so we could understand how to help close those gaps. After analyzing thousands of campaigns, we saw the same pattern: users scroll fast, notice a few ads, and lose interest quickly. Traditional creatives burn out quickly, and the first step of the funnel becomes the hardest one.
During our research, one insight stood out clearly: even a short interactive action changes user behavior.
- A 1-second game-like interaction increases attention
- A small reward boosts motivation to continue
- Users who “do something” inside the ad convert better
This is why we built Gamified Ads: a light, fast, interactive experience that transforms passive viewers into engaged and ready-to-act users before they reach your landing page.
What Gamified Ads are
Gamified Ads combine a short preroll video with a simple interactive element embedded directly into the ad:
- Wheel of Fortune
- Scratch Card
- Prize Box
Custom mechanics tailored to your brand
Users interact with the element, uncover a quick reward, and arrive on the landing page already curious, warmed up, and interested.
The experience feels smooth and fully aligned with standard ad placements - but significantly more engaging.
How it works
If you’d like to understand how the advertisement looks from the user’s perspective, you can preview the whole interaction in our demo. It shows the same steps your audience will see inside the live ad. If you’d like a quick overview:
- The user sees a short game video designed to capture attention, offering a chance to play, win, or receive a bonus.
- The user clicks to interact with the ad and receives a bonus or reward.
- A clear call-to-action button appears, inviting the user to claim their bonus or reward.
- The user presses the button to claim the bonus and is then directed to your offer or landing page to complete the conversion.
Who this format is for
Gamified Ads are designed especially for teams who depend on high engagement and fast conversions:
- iGaming operators
- Media buyers/media arbitrage teams working in iGaming & gambling
- Advertisers who want fast user engagement at the start of the funnel
Data-driven results: why Gamified Ads are next level
Once the format was built, we ran internal tests across multiple GEOs and verticals to check how it performed compared to standard banner ads. Here’s what the data showed:
- CTR for Gamified Ads is 40–50% higher
- CR is 20–30% higher
- Engagement time increases by 2–3×
These numbers confirm a simple truth: with Gamified Ads, you get a format that captures attention longer, drives stronger engagement, and brings more motivated users to your landing page.
What you gain with Gamified Ads
Immediate Engagement
Grab user attention from the very first second with an interactive format that turns passive viewers into active participants.
Higher Quality Audience
Users arrive at your site already engaged and motivated, having interacted with your ad and formed initial interest.
Increased Retention
Short, playful interactions create an emotional connection, keeping users focused for a longer period of time.
Higher Motivation to Act
Offer valuable rewards like bonuses or promo codes to give users a reason to click, register, or explore further.
Custom Mechanics to Match Your Brand
Fully adapt the game mechanics, visuals, and design to fit your project, audience, and campaign goals.
A Fresh, Memorable Experience
Deliver an ad experience that stands out, feels new, and is fun to interact with - increasing recall and brand impact.
Ready to attract more engaged users?
Sign up and reach out to your manager with «I want Gamified Ads» to be among the first to test it!
