Case Study: Engaged players, Rewarded Ads, and 142K impressions — here’s how one campaign made Telegram performance actually work.
About the Project
A major service provider decided to try something new: instead of traditional promotions, they launched a Telegram Mini App in the format of a clicker game.
The rules were simple — users could level up their in-game character and enter a daily draw to win $130.
But launching a game is only half the job. The other half? Getting people to actually see it — and play.
The Challenge
To make the campaign a success, the team needed to:
- Attract a large number of relevant users
- Maximize engagement
- Use ad formats that wouldn’t interrupt or annoy
In short — find a way to bring users in and keep them playing.
The Solution
To find the right audience, the campaign was launched in Hamster Fight Club — yes, from the creators of Hamster Kombat, the viral Telegram game that had 300 million players and was a hit across the globe.
The team used Rewarded Ads built directly into the Hamster Fight Club Mini App. While playing, users were shown ads offering in-game rewards — and one of those ads promoted the service provider’s new clicker game.
It was a win-win:
- Users got bonuses in Hamster Fight Club for watching the ads
- The advertiser got quality traffic from engaged users
- The ad didn’t feel intrusive — it was part of the fun
By meeting users where they already were (inside a game they enjoyed) and giving them something in return, the campaign boosted both impressions and clicks.
Campaign Performance
Key Results:
- Impressions: 142,369
- Clicks: 2,675
- CTR: 1.88%
- CPC: $0.18
With over 140K impressions and a strong click-through rate, the campaign proved that Telegram can be a powerful space for performance marketing — especially when ads are engaging by design.
Why It Worked
A few things made this campaign stand out:
- Rewarded Ads fit naturally into the game — users felt like they were gaining something, not wasting time
- Targeted, high-quality traffic meant better engagement and real interest
- The game offered clear motivation — play, progress, and a chance to win
This was a carefully built experience, where every part — from the ad to the in-game action — worked toward one goal: getting users involved.
Takeaway
Rewarded Ads, when combined with the right audience, can do more than just get views — they can create real interaction. For brands exploring Telegram as a platform, this case shows how in-app engagement and smart ad strategy can go hand in hand.
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