Discover how Dao Pilot attracted 60,000+ Telegram subscribers in 11 days for just $0.0246 each using OnClickA’s Rewarded Posts. See the case study for insights!
With OnClickA, impressive results aren’t just possible — they’re the norm. The Dao Pilot case is proof: 60,000+ new subscribers in 11 days, each costing just $0.0246. The owner of the Telegram channel Dao Pilot launched three ad campaigns on OnClickA, targeting English, Russian, and Persian-speaking audiences.
Traffic: Rewarded Post by OnClickA
Offer: Telegram Channels “Dao Pilot” (Ru and Eng Channels)
Time period: 16.10.24 - 26.10.24
GEO: Worldwide
Costs: $1488.86
Conversions: 60,284
CR: 37%
A Bit About Dao Pilot
Dao Pilot and Dao Pilot EN are personal blogs run by an entrepreneur in advertising and cryptocurrency. The blogs share honest and captivating posts about BTC, ETH, TON, and other altcoins, along with Web3 products. The writer simplifies complex crypto news and offers personal insights, giving his audience content they genuinely value. As a proud ambassador, the entrepreneur relied on OnClickA to bring in more active and engaged subscribers to his crypto-focused Telegram channels.
What Was Done
Dao Pilot ran three Rewarded Post campaigns on the OnClickA platform, each targeting a specific language group. One campaign focused on Russian speakers to promote their Russian-language channel, Dao Pilot. Separate campaigns for English and Persian speakers were set up to grow their English-language channel, Dao Pilot EN. Makes perfect sense — each group got content that spoke their language, quite literally.
This helped target each audience more effectively and test engagement across the three language groups. The goal was to measure interest, improve reach, and deliver messaging aligned to each community's preferences and expectations.
Campaign Details That Made It Happen
1. Campaign
- Format: Rewarded Post through Telegram Mini Apps
- Targeting:
- GEO: Worldwide (except for Bangladesh, Pakistan, Turkey)
- Languages: English
- Frequency: Once every 60 minutes per user
- Devices: Mobile (iOS and Android)
- Ad Skip Time: 5 seconds
2. Campaign
- Format: Rewarded Post through Telegram Mini Apps
- Targeting:
- GEO: Worldwide (except for Uzbekistan)
- Languages: Russian
- Frequency: Once every 60 minutes per user
- Devices: Mobile (iOS and Android)
- Ad Skip Time: 5 seconds
3. Campaign
- Format: Rewarded Post through Telegram Mini Apps
- Targeting:
- GEO: Worldwide
- Languages: Persian (except for Bangladesh, Pakistan, Turkey, Uzbekistan)
- Frequency: Once every 60 minutes per user
- Devices: Mobile (iOS and Android)
- Ad Skip Time: 5 seconds
Campaign Optimization
No campaign is perfect from the start — that’s why optimization is essential.
In this case, optimization started with three test campaigns covering all GEOs, segmented by language — English, Russian, and Persian — and featuring creatives in each language. After one week of testing, we checked what worked (and what didn’t) across GEOs, languages, and operating systems to identify the most and least effective combinations.
After analyzing the performance, non-converting GEOs were excluded to improve overall results. Additionally, our dedicated ambassador optimized various other settings, such as frequency caps and device targeting, but did not disclose the specific adjustments made. This is because each marketer’s strategy can differ, and what didn’t work for one campaign may be successful in another. We encourage thorough testing to discover your own best-performing combinations.
Overall, these optimizations, along with other efforts, significantly enhanced ad quality and boosted campaign performance.
Settings for Persian campaign
Settings for Russian campaign
Settings for English-language campaigns
All about creatives
How They Were Made
After optimizing GEOs and other settings, the client started working with creatives. He added 9 new creatives to each campaign, combining 3 text options and 3 visuals in various ways.
While others hesitate to use AI for creatives, our ambassador knew it could deliver — and it did. The visuals were generated ensuring high-quality, inspiring images, while the text was short, engaging, and focused on what subscribers would gain by joining the channel.
Optimizing creatives
After launching, the campaigns were closely monitored. Just like with the underperforming GEOs, some creatives were removed if they didn’t perform well. Creatives were tracked through custom Telegram invite links, and if a creative got clicks but few subscriptions, it likely created false expectations, so it was turned off.
In total, these creatives were tested over 5 days, and the top performers were selected and kept.
The 11-Day Campaign in Numbers
The campaign delivered outstanding results:
- Budget: $1488.86
- Reach: 2,414,768
- CPM: $0.6
- Clicks: 159,555
- CTR: 6.6%
- Conversions: 60,284
- CR: 37%
- CPS: $0.0246
- 7-Day Retention Rate: 70%
Daily Reach Increase: +20,000–30,000 views
Here’s a look at Dao Pilot’s campaign screens
By acquiring subscribers at just $0.0246 each, Dao Pilot attracted over 60,000 active users with high retention and a significant boost in daily channel views. So many subscribers for such a low cost—what more could you possibly dream of?
Looking Ahead
Dao Pilot isn’t stopping here. They’re ready to scale up this campaign even further, test new GEOs, and explore even more exciting ad formats via Telegram Mini Apps.
Want to see similar results for your brand? Let’s talk and take your campaign to the next level with OnClickA!
