Discover how PowerTON attracted 60,000+ users in just 9 days with Rewarded Ads on Telegram. Learn proven strategies to boost growth and maximize monetization!
What does every new business need to thrive? Users. And not just any users — paying users.
Meet PowerTON, a mini-app that turned a simple budget into a huge win. They reeled in over 60,000 new users in just nine days. How? By teaming up with OnClickA and running a killer campaign with Rewarded Ads.
About PowerTON
PowerTON is a new app and the first transparent Web3 lottery on the TON blockchain. Inspired by PowerBall, it offers users a chance to win free tickets or buy premium ones, with fair draws and instant payouts to their wallets. It’s built right into Telegram, bringing a seamless, decentralized lottery experience to users around the globe.
Campaign Goals
PowerTONs campaign goals were clear:
- Attract a lot of new users
- Focus on paying users — because growth is good, but monetization pays the bills
To achieve these goals, PowerTON partnered with OnClickA and decided to use our Rewarded Video Ads, a format designed to deliver engaging, high-impact results.
Why Did They Choose OnClickA?
Glad you asked. PowerTON chose us for several reasons:
- Global Reach: OnClickA's network offers a diverse, international audience.
- User-Friendly Interface: The campaign setup process is simple, all the tools you need are in one place.
- Native Advertising: It was important to launch a native ad, and OnClickA’s Rewarded Ads blend so smoothly into user experiences, they feel natural.
Rewarded Ads truly deserve the spotlight. These ads feel natural to users, which is part of their charm, and their high CTR means more clicks for your campaign. Rewarded video ads double as a product demo. Users watch, get intrigued, and before you know it, they’re halfway to loving what you’re offering.
How They Did It
For this campaign, the rewarded video format took center stage. They were aimed at English-speaking users to promote the mini-app on Telegram and grow subscribers — all while keeping the budget in check.
The first four days were all about testing the waters. The targeting was wide open — no GEOs excluded, one ad per user every 60 minutes, all devices welcomed, and users could skip the ads right away.
Optimization in Action
Like we always say, no campaign gets everything right on day one. By the fifth day, the PowerTON team reviewed performance, had a chat with our managers, and made key changes to boost results:
- Bye-bye, low-conversion GEOs: Regions like Nigeria and Bangladesh were excluded due to low conversions.
- Less is more: Frequency was reduced to 1 ad per 240 minutes, ensuring better user experience without ad fatigue.
- Refining device targeting: Limited to iOS and Android users, focusing only on mobile users where engagement was highest.
Here’s what the final campaign looked like:
- Traffic Source: Telegram Mini Apps via OnClickA.
- Ad Format: Rewarded Video Ads.
Targeting Options:
- GEO: Worldwide (excluding Nigeria and Bangladesh due to low conversions).
- Language: English.
- Frequency Cap: 1 ad per user every 240 minutes.
- Devices: Mobile (iOS and Android only).
- Dates: October 22, 2024 – October 30, 2024
- Ad Skip Time: 5 seconds.
Creative Optimization
PowerTON didn’t shy away from innovation when designing ad creatives, using AI tools to develop visually striking, animated creatives specifically for Telegram posts.
Each creative had its own referral link for tracking, so the team could quickly spot which ones worked and which didn’t.
Initially, 14 creatives were launched. After reviewing the performance data:
- Underperforming creatives that didn’t convert were removed.
- The focus shifted to three top-performing creatives that delivered the best results.
They also used smart rotation, a feature built into the ad system. It automatically figures out which creative is performing best and shows it to users to keep engagement high. Pretty cool, don’t you think?
Results After 9 Days
The campaign delivered exceptional results within a modest budget:
- Budget: $894
- Reach: 2,554,286 users
- CPM: $0.35
- Clicks: 120,051
- CTR: 4.7%
- Conversions: 61,706
- CR: 51.4%
- CAC: $0.015
With a cost per acquisition of just $0.015 per user, PowerTON effectively gained over 60,000 new users, far exceeding their expectations.
So, what’s next?
Well, we’re just getting started. PowerTON is planning to scale their campaigns even further, test out fresh targeting options and ad formats, and roll out exciting new features for their Telegram Mini App. The future’s looking pretty bright!
Ready to Write Your Own Success Story?
PowerTON’s success shows just how effective OnClickA can be. If you’re looking to achieve similar results — growing your audience while keeping costs low and engagement high — we’re here to make it happen.
Contact us today, and we’ll help your project take off!
