Find out how Nobby Game attracted 59,000+ users in 40 days for just $0.13 each using OnClickA’s Rewarded Ads. Read the case study and discover the insights!
Yes, you read that right—over 59,000 users in just 40 days. That’s an impressive 1,500 new players every single day.
Today’s case is truly remarkable, as Nobby Game set out to achieve a quite challenging task: to attract new users from all over the world to their mini-app. Not just views or impressions—active players. Let’s explore how we made it happen and the results we achieved.
Our main goal
Nobby Game had one main objective: to build a thriving global community of engaged users for their mini-app. We were ready to make it happen with a campaign that combined the power of OnClickA’s targeting with the magic of Nobby Game.
About Nobby Game
Nobby Game invites users into an exciting world where finance meets magic. This blockchain-based game, built on the TON platform, combines cryptocurrency with enchanting gameplay. Players dive into thrilling battles, collect treasures, and unlock new levels in a P2E adventure. By inviting friends and participating in events, they can grow their community and contribute to the game’s development.
Course of action
We could say our phenomenal results appeared like magic—but at OnClickA, every success is rooted in strategy and precision.
For optimal reach and performance, the campaign used both banner ads and Rewarded Video formats. Rewarded Video proved to be the most effective, and the campaign concentrated on this format across three different targeting strategies.
Optimization and Creative Testing
We experimented with a variety of creatives and messages to identify the most effective solutions for boosting CTR. Here’s what we did:
Designed fresh, engaging creatives that successfully increased CTR, and used OnClickA’s smart rotation tool to keep audience interest.
Adjusted ad campaign elements to avoid oversaturating the audience with repetitive offers—resulting in improved CTR.
Examples of creatives:
Campaign Details That Made It Happen
1. Campaign
Targeting:
- GEO: Worldwide (excluding Nigeria, Bangladesh, Vietnam)
- Devices: Mobile (iOS & Android)
- Language: English
- Frequency: 1 ad per user every 240 minutes
2. Campaign
Targeting:
- GEO: Worldwide
- Devices: Mobile (iOS & Android)
- Language: Russian
- Frequency: 1 ad per user every 240 minutes
3. Campaign
Targeting:
- GEO: Nigeria, Bangladesh, Vietnam
- Devices: Mobile (iOS & Android)
- Language: Farsi
- Frequency: 1 ad per user every 240 minutes
What results did we achieve?
Well, the numbers speak for themselves. The 40-day campaign achieved impressive results:
- Total Budget: $7,751
- Reach: 13,167,035
- CPM: $0.5
- Clicks: 395,011
- CTR: 3%
- Conversions: 59,251
- Conversion Rate (CR): 15%
- CPU: $0.13
What’s Next?
After such a successful campaign, it’s no surprise Nobby Game wants to keep going. They’re already planning to optimize and scale future campaigns with OnClickA to bring in even more players.
Wondering what OnClickA can do for your project? Let’s connect and create history together!
