Discover how Hamsterdam gained 20,000 users in just 7 days using OnClickA’s Rewarded Ads. See the case study for details!
About Hamsterdam
Say hello to Hamsterdam, the star of today’s case study. It’s a Telegram bot that lets you channel your inner entrepreneur… with hamsters. Yes, you read that right. In this hyper-realistic simulator, you’re the CEO of a hamster-powered startup, managing projects, making decisions, and even generating revenue.
Campaign Goal
The goal was simple: attract as many new users as possible. Their chosen tool for the job? Telegram Mini App Ads — a perfect match for reaching an engaged, relevant audience within the Telegram ecosystem. More specifically, Rewarded ads in the rewarded post variation.
With a daily budget of about $460, they put all their resources into rewarded post ads. The campaign was aimed at a global audience of English speakers—people who might be intrigued by the idea of running a hamster-powered business.
Campaign Results
Oh, it worked alright! In just over a week, the campaign had 657,000+ impressions and over 35,000 clicks. The click-through rate? A solid 5.5% on average, peaking at a glorious 7%. And the best part is: each active user only cost $0.70. Here are the full details:
- Campaign Dates: November 18–26
- Budget: $460
- Ad Format: Rewarded Ads via Telegram Mini Apps
- Impressions: 657,298
- Clicks: 35,408
- CTR: 5.5% average, peaking at 7%
- Users Acquired: 20,000 (55% of clicks)
- Active Users: 650 (1.5%)
- CPU: $0.70
Targeting:
- GEO: Worldwide
- Language: English
Why Did It Work?
Telegram Mini App Ads were the perfect choice for Hamsterdam. They put the ads right in front of Telegram’s active audience—people already familiar with bots and mini apps. Adding rewarded ads made it even better, boosting engagement and driving high click-through rates and conversions.
What’s next?
With the campaign now on pause, the Hamsterdam team is using this time to reflect and strategize for the future. The success of this campaign has certainly given them the confidence to continue.
Want Results Like This?
Ready to achieve numbers like these? Partner with OnClickA, where your ideas turn into real, measurable success. No stress, no overcomplication—just the right strategies and the right team to help you succeed. Let’s make it happen!
