Learn how GenkiMinerBot attracted nearly 100,000 users in just one week at an incredible cost of $0.0285 per user using OnClickA’s Rewarded Ads. Dive into the case study for all the details.
About The Project
Meet GenkiMinerBot, a mining adventure bot at @GenkiMinerBot on Telegram. Their campaign goal was to bring in a wave of new players to dig, mine, and earn. Let’s dig into the details (pun intended).
Campaign Goal
The GenkiMiner team set out with a crystal-clear goal: bring in new players while testing out the magic of Telegram Mini App Ads through rewarded posts. The campaign ran for a week, from November 26 to December 3, with a daily budget of $600 and aimed to reach English-speaking audiences across the globe.
The Strategy
The campaign used Telegram Mini App Ads, specifically rewarded posts, to maximize engagement:
- Ad Format: Rewarded Ads,
- Creatives: Two versions of visuals and copy
Targeting:
- GEO: Worldwide
- Language: English
And the results?
Nothing short of insane. Over 2.67 million impressions and 279,021 clicks later, the CTR hit an average of 10%, even peaking at an impressive 11.7%. If clicks were a currency, this campaign would’ve made them millionaires. The full details can be seen here:
- Campaign Period: November 26 – December 3 (one week)
- Budget: $2,999.50 with a daily cap of $600
- Ad Format: Rewarded Ads via Telegram Mini Apps
- Impressions: 2,679,999
- Clicks: 279,021
- Click-Through Rate (CTR): 10% (peaking at 11.7%)
- New Users Acquired: 99,887
- Cost Per New User: $0.0285
- Day 1 Retention Rate: 12%
Now, let’s take a closer look at that retention. About 12% of users came back the next day, proving this campaign didn’t just grab attention—it kept people interested. Not bad!
Why It Worked
Here’s the thing: rewarded ads are a sweet spot for campaigns like this. They don’t just attract users—they boost engagement. Combine that with the simplicity of GenkiMinerBot’s offering and the appeal of the game, and you’ve got yourself a gold rush of clicks.
What’s Next?
The campaign isn’t over yet! GenkiMinerBot is still running ads and adding to their growing community. With many new players already onboard and a solid retention rate of 12%, the team is more confident than ever in their approach.
Moving forward, the plan is to maintain this result by refining their creative strategy, engaging their existing user base, and scaling their reach even further.
Want Results Like This?
Ready to unlock the power of Telegram Mini App Ads for your own campaigns? Partner with OnClickA, where we turn your ideas into measurable success. No stress, no overcomplication—just the right tools and the right team to help you thrive. Let’s make it happen!
