Real expert tips to boost your website revenue with OnClickA — from smart ad formats to better targeting and placement.
Hi, I’m Armen. I work with publishers every day: helping them grow their revenue, fix weak spots in their setup, and get more out of the traffic they already have.
One thing I know for sure: whether you’re running a niche blog or a high-traffic portal, your traffic has value. But value doesn’t automatically mean revenue — and certainly not maximum revenue. The real question is: how do you turn visits into the highest possible return, without compromising user experience?
I’ve put together 8 practical tips — based on real publisher setups I’ve seen work — that’ll help you improve your monetization with OnClickA. Whether you’ve been with us for a while or are just testing the waters, there’s probably something in here you’ll find useful.
1. Experiment with Different Ad Formats
Some publishers I talk to stick to just one or two ad formats — and honestly, I get it. When something works, it’s tempting to just leave it be. But here’s the thing: a little experimentation can go a long way when it comes to monetization.
Different users respond to different things. Some will click on a popunder. Others prefer subtle native teasers. Some ignore banners entirely, but stop to watch a short video ad. That’s why it helps to mix things up and see what works.
OnClickA offers many formats to choose from — Push, In-Page, Native teaser, Popunder, Video, Banner, and even Telegram Mini App Ads. You don’t need to use them all. But testing a few can help you understand how your audience behaves — and where your real revenue potential lies.
2. Test Different Placements (or Let Smart Placement Help)
We’ve all been there — placing an ad somewhere random and hoping for the best. Top of the page? Sidebar? Right above the comments? Sometimes it works, sometimes... not so much.
Here’s what I’ve learned: placement matters more than you think. Even if you're using the same ad format, where you put it can make all the difference. So it’s worth testing different spots — above the videoplayer, between paragraphs, at the end of an article — and watching what actually gets clicks.
And if you’re running In-Page ads, you don’t even have to guess. Our Smart Placement feature does the heavy lifting. It analyzes user behavior and automatically picks the position that’s most likely to catch the eye.
3. Optimize for Mobile (If That’s Where Your Users Are)
You’ve probably heard it a hundred times: “Mobile traffic is everything!” And yes — globally, the majority of users are now browsing from their phones. But here’s the catch: your audience might be different.
Some sites get 80% mobile visitors. Others — especially B2B, forums, or niche communities — might still lean desktop. So before you jump into mobile optimization, take a minute to check your stats. See who’s actually visiting your site.
That said — if you do have a lot of mobile users, don’t just shrink everything down and call it a day. You need formats that feel native to mobile, for example:
- Push Ads that look like notifications
- In-Page that blend in smoothly
OnClickA also gives you flexible targeting tools for mobile and desktop traffic. You can create separate setups for different devices — iOS, Android, desktop — and fine-tune your ads based on browser, OS, and more. That way, every user sees the version that feels most natural on their screen.
4. Use GEO Targeting Wisely
If your traffic comes from different countries, and for many publishers it does, you’ve probably noticed how inconsistent things can be. Rates go up and down, certain offers disappear, and what works in one region doesn’t always work in another. Managing that manually isn’t fun.
With OnClickA, you don’t have to. The platform looks at browser language, IP, and geolocation, and then automatically selects a pool of advertisers offering the best bids for that specific region. You’re not setting rules for each GEO one by one. The system handles it in real time — showing the most relevant ads based on where the user is and what tends to convert there.
Of course, if you want to go manual, you can. But for most publishers, letting the algorithm do its thing is more than enough.
5. Keep Your Content Quality High
Not everything in monetization is under your control. But one thing is fully in your hands: what’s on your site.
Good content is what makes people stay. And staying means more impressions, better engagement, and yes — more revenue.
Now, while we can’t write your content for you, we do take care of what gets shown around it. OnClickA works only with verified advertisers, and our ad creatives go through moderation to stay clean, relevant, and engaging.
6. Don’t Miss Our Referral Program
OnClickA has a referral program that lets you earn a percentage of what your referrals generate. That means if someone signs up through your link, whether they’re a publisher or an advertiser, you’ll get a share of their activity. And it’s not a one-time payout. The commissions keep coming over time.
It’s easy to set up, doesn’t take much effort, and just runs in the background while you focus on your site.
Not directly about ad monetization — but it’s a nice way to add some passive income to your mix.
7. Adjust Frequency for User Loyalty
Here’s a subtle but important point: loyal users don’t behave like new ones.
New users might tolerate (or even expect) a bit more ad exposure. But loyal readers? They’re the ones who come back, scroll longer, maybe even share your content. Overloading them with aggressive ad placements is one of the fastest ways to lose them.
It’s worth taking a moment to look at your segments:
- Can you show fewer ads to returning users?
- Is it possible to slow down the pacing on content-heavy pages?
- Are some parts of your site more sensitive to ad fatigue than others?
You don’t have to under-monetize — just balance it. A little restraint in the right places can go a long way toward keeping your audience engaged (and your bounce rate low).
8. Keep Ads Relevant and Fresh
Nobody wants to see the same outdated offer again and again. We keep things moving: OnClickA works with a global pool of advertisers, refreshing creatives regularly and adopting new formats and technologies to keep things fresh, less intrusive, and more engaging.
You won’t always have full control over every single ad that shows up — that’s handled automatically. But through your admin panel, you can guide the system by blocking verticals that don’t fit your site. The better your targeting lines up with your actual audience — their interests, location, behavior — the better your ads will perform.
Ready to earn more from your website?
Monetization isn’t magic — it’s a process. It takes the right formats, smart placement, understanding your audience, testing what works, and making adjustments along the way. I’ve seen huge sites underperform and small ones outperform everyone, simply because they took the time to test, adapt, and stay relevant.
At OnClickA, we try to give you the tools that make all of that easier:
- Real-time performance optimization
- Lots of effective formats to mix and test
- Smart placement, targeting & frequency control
- Weekly payouts
- Full traffic buyout
Try OnClickA and see the results for yourself — it takes 5 minutes and a single line of code. And if you have any questions, just reach out.
